From the Publisher’s Desk
Muhammad Munir Chaudry
From its inception, IFANCA educational programs have served consumers with information on Halal; nutrition; food trends and health issues. In 1982 IFANCA began issuing The Islamic Perspective©, a newspaper styled publication covering IFANCA certification procedures; halal dietary requirements; health related issues and more. In 1988 The Islamic Perspective changed to a magazine style publication and introduced color. And in 2000, The Islamic Perspective evolved into Halal Consumer©, the glossy, color magazine you see today. Publication evolved from the tedious cutting and pasting of printed material to the current electronic production methods. And circulation increased from 5,000 copies per issue to over 60,000 copies per issue today.
Through this evolution consumers have become savvier and more involved in the development of food products. Fat content; genetically modified organisms; ingredient sources and hormone and antibiotic free (organic) farming are but a few of the current concerns among consumers. Halal Consumer will continue to bring you articles addressing these and other issues of concern as well as healthy and yummy recipes and the latest news on halal developments.
It is you, the consumer, that has made these publications a success and we want to thank you for your support. Please continue to send us your ideas and do continue to let the food producers and marketers know your preference for halal products.
Muhammad Munir Chaudry, president