Aasalamu Alaikum,

The halal concept in America is no longer in its infancy; it has become a toddler and the word “Halal” is mentioned in the main stream media almost daily. Halal certified meals are now available in schools, colleges, the military, correctional institutions, four star hotels, and even some “Meals on Wheels” for seniors.

McDonald’s tried offering halal meals in the US, but the casual, partial offering fell flat like a toddler and was eventually discontinued. Another halal supplier could not keep its promise of “hand-slaughtered” meat due to lack of supply chain, and regrouped under new management to offer machine-slaughtered halal poultry products. There are many other success stories. We believe this halal toddler is now walking and may even become a part of the green/organic movement.

In the eighties, Minaret brand did not survive but reemerged as a brand backed by Vienna Beef, one of the best hot dog companies in the business. The examples go on and the landscape of halal in the US is changing fast. Major corporations now offer halal certified products to halal consumers throughout North America.

The Saffron Road™ brand debuted with frozen halal entrees made from humane treated cattle and birds that are hand slaughtered to meet the high standards of traditional halal products.

Abbott Nutrition offers halal certified nutritional supplements.

Nutrilite, the world’s largest nutritional supplier, offers halal certified products that are made from ingredients grown on its organic farms.

Chocolate lovers can indulge in halal certified Godiva® products throughout the country. We have taken the alcoholic element out by reformulating many chocolates.

For high quality organic dairy products you need to look no further than Organic Valley®. They offer a myriad of halal certified products.

Toms of Maine® is a personal care product company providing halal certified organic toothpaste, mouthwash and other personal care items.

Please look at the list of products in this issue and support these companies by patronizing them. Call the companies and say thank you for listening to us, halal consumers.


Muhammad Munir Chaudry, president