NEW BRUNSWICK, New Jersey (October 23, 2011) On October 29, 2011, the Islamic Food and Nutrition Council of America (IFANCA®) will be exhibiting its halal consulting services at the American Muslim Consumer Conference (AMCC), in New Brunswick, New Jersey. Attendees can stop by IFANCA’s booth for free halal educational materials, such as IFANCA’s Halal Consumer Magazine©, Halal Shopper’s Guide©, and instructional guides.

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is titled “Multiculturalism & the American Muslim Consumer Market” and will feature presentations targeting corporate leaders and entrepreneurs. American Muslims are an ethnically diverse group of 8 to 9 million consumers that are actively seeking halal-certified products. Major metropolitan areas, as well as university, college, and hospital cafeterias, are searching for halal-certified foods to serve their Muslim clientele. Every year, American halal food and beverage consumption generates an estimated US $20 billion. American Muslims’ collective purchasing power exceeds US $170 billion. This yearly spending includes buying halal consumables, foodservice, pharmaceuticals and personal care products.

As one of the leading not-for-profit halal education and certification services in the world, IFANCA plans to highlight at this year’s conference its halal educational materials designed specifically for industry professionals. “Halal food technology and halal education have been our focus for years, and we are excited to be part of an event that is shining a light on American Muslim consumers’ desire for mainstream brands,” says Asma Ahad, Director of Market Development at IFANCA. She added, “AMCC is a great event for sharing ideas, learning how we can improve our educational services, and getting feedback on what the industry players need to know about halal food technology.”

Additionally, IFANCA’s halal food technologists will also provide free technical consultations throughout the day. Attendees will also receive samples of Mrs. Fields’ halal-certified Semi-Sweet Chocolate Chip Cookies, a product that is enjoying the benefits of its halal certification in the US market. Besides the Halal Consumer Magazine and the Halal Shopper’s Guide, IFANCA will also provide links to its online educational services, such as the Halal-Certified Product Directory and Halal Foodservice Kit.



Headquartered in Chicago, Illinois, the Islamic Food and Nutrition Council of America (IFANCA®) is one of the world’s leading and well-respected not-for-profit halal certification organizations. Featured in various media such as the Wall Street Journal, Prepared Foods, CNBC, and CNN, IFANCA has been promoting halal since 1982. IFANCA was recognized in the “Best Halal Related Service Provider Award” by the Halal Journal at World Halal Forum 2007. IFANCA certified halal products are recognized by Indonesia (MUI), Malaysia (JAKIM), Singapore (MUIS), and the United Arab Emirates (GSM) and are sold in nearly every country of the world. IFANCA’s halal certification expertise covers all food industry categories.

For more information about IFANCA, visit


Maria Omar
(773) 283-3708